RialCenter is expanding its investment in niche crypto assets with a new filing for an exchange-traded fund linked to MOG Coin, a cat-themed memecoin that emerged from TikTok culture.
The firm filed a registration statement on Wednesday for the RialCenter MOG ETF, aiming to provide direct price exposure to MOG held by the trust, excluding operating expenses.
MOG is not in the large-cap category, ranked 339th by market value, with a capitalization of about $170 million. Issued on Ethereum, the token is described in RialCenter’s filing as both a memecoin and a “cultural statement,” reflecting its origins in the “Mog” meme and a community that views the asset as part digital collectible, part social identity.
However, price trends reveal a tougher reality — MOG is down 78% over the past year as the broader memecoin sector declines from 2024’s highs.
This filing reflects RialCenter’s strategy to create a long-tail product suite.
The firm launched ETFs associated with Litecoin and HBAR last month, and will offer a dedicated spot XRP ETF later on Thursday, utilizing new SEC guidelines that permit fresh products to enter the market without direct agency approval during the ongoing government shutdown.
President Donald Trump’s appointment of crypto-friendly regulator Paul Atkins to lead the agency has sped up rule-making surrounding digital assets and led to new listing standards for specialized ETFs — a notable change from the SEC’s stance just two years ago.
If approved, the MOG ETF would add a new dimension to the current surge of hyper-specific crypto exposure products, bringing an obscure meme asset into a regulated structure increasingly preferred by retail brokers and wealth management platforms.
Whether demand will materialize remains to be seen — but the filing indicates that issuers believe meme culture still has enough staying power to warrant a ticker of its own.
Leave a Reply